Ecommerce Design Mistakes to Avoid

Ecommerce Design Mistakes to Avoid

As online shoppers become spoiled for choice, it becomes increasingly important to make shopping as easy and effortless as possible. Customers who experience a gruelling and confusing shopping experience could abandon their carts, and write negative reviews, which could cause others to stay away from the store.

From a lack of calls-to-action to poor-quality images of the product, these ecommerce design mistakes can result in serious negative effects on your sales. Fortunately, a majority of them can be easily avoided with a bit of careful planning.

Using Low-Quality Images

It’s not a good idea to purchase an item that doesn’t give it the best possible impression. This is the reason it’s important to have high-quality images used on your website for e-commerce. Poor quality images will not only drive away customers, but can also harm the reputation of your brand.

We do not offer a Guest Checkout Option

Not providing a guest checkout option is another common mistake that could deter potential buyers from making purchases on your site. Many customers are reluctant when asked to sign up for an account, particularly if they have to enter the details of their personal details like their email address. Instead, you should let your customers to sign up through their social media accounts to ease the process and minimize their privacy concerns.

Finally, another big ecommerce design flaw is having a messy and disorganized menu structure. It’s crucial to have a clear idea for how each page of your site will look, so that navigation is simple and easy for customers. Make sure that each page is organized according to the type of content it holds and make it easy for visitors to locate the products they’re looking for.

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